Heritage Motor Centre: Audience Development Plan
For the British Motor Industry Heritage Trust

The brief:

• One of the finest archives of motor-industry related material in the world, representing more than 100 years of motor manufacture in Britain, but with static visitor figures and appealing to a limited audience.
• Prepare an audience development plan to support the Centre’s HLF bid and direct the Trust’s future development plans.

Our Solutions:

• Strategies to improve physical, sensory and intellectual access, working towards the Trust’s vision of becoming a year-round, high quality heritage attraction, contributing variety to the region’s overall tourism.
• Recommendations for raising awareness, improving the visitor experience and broadening the appeal especially to families, local communities and the region’s high numbers of tourists (Shakespeare country).

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