PLB Intelligent Solutions for Cultural and Natural Heritage

Transforming Outdoor Adventure in North Yorkshire - Strategic appraisal
For North Yorkshire Cultural Partnership

The brief:

• Analyse the long term potential of outdoor adventure in North Yorkshire as a key area for development proposed in the Partnership’s Cultural Prospectus
• Produce a strategy for the development of outdoor adventure highlighting the economic, cultural and social benefits

Our solutions:

• An audit and economic impact assessment of provision for outdoor activity in the region
• Comparative review with other outdoor activity sites in the UK and worldwide
• Consultations with local and national stakeholders and representative organisations
• Recommendations to increase access for enthusiasts and specific activities offering the most promising sustainable returns on investment
• Strategic development actions to assist North Yorkshire’s economy - skills development and maintaining rural communities

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