PLB : Edwardian Castles and Town Walls, North Wales- Creative design and consultancy for cultural and natural heritage

Interpretation Plan for the Castles and Town Walls of Edward I (including the Castles and Town Walls of King Edward in Gwynedd World Heritage Site)

Client: Cadw
Location: Wales
Value: £19,100
Date: 2010

The Brief:

PLB undertook an Interpretation Plan for the castles and town walls of North Wales built at the behest of Edward I, King of England, during the last quarter of the 13th century. The study will feed into the development and implementation of a Pan Wales Heritage Interpretation Plan as part of the Cadw-led Heritage Tourism Project for Wales.

The plan considered 11 sites across North Wales associated with the extensive Edward I building programme, to identify ways of providing interpretation at these monuments to support sustainable tourism development, improve access to the heritage and help reinforce Welsh identity.

Our Solutions:

  • We sought to find ways of interpreting these evocative sites that would appeal across the spectrum of audiences, from holiday makers to locals and other Welsh visitors.
  • In order to redress an implicit bias against the Welsh historical perspective, we developed overarching themes for the castles that closely referenced the Princes of Gwynedd and the tide of Welsh resilience that led to the planning and construction of this spectacular chain of fortifications.
  • Our recommendations advocated the use of accessible, family-friendly media – including online and digital media – as well as easy-to-use visitor guides and family trails, all helping to facilitate a more meaningful exploration and appreciation of the castles.


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