PLB Intelligent Solutions for Cultural and Natural Heritage

Helmsley Castle, North Yorkshire
For English Heritage

The Brief:

• Provide a more rewarding visitor experience through improved intellectual and physical access around the site
• Improve the relevance and appeal of the interpretation at the Castle to as many new and existing audiences as possible
• Reverse the decline in visitor numbers and re-establish Helmsley Castle’s position in the English Heritage portfolio

Our Solutions:

• Engaging and informative displays in the new entrance building which also houses the Tourist Information Office, tempting general visitors to learn more about the Castle and pay to visit
• New indoor displays, with interactives and models, easily accessible visitor trail with audio tour to guide visitors around the buildings and medieval earthworks
• Wide ranging appeal, especially for family and school visits, has transformed an underperforming ‘gem’ into a flagship regional attraction.

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