One of London’s most distinctive and historic landscapes, Forty Hall & Estate, has been restored and has launched its new brand identity to help position the 17th Century house firmly in the 21st Century.
Organisations behind the reinvention, heritage and design consultancy PLB and the London Borough of Enfield, have developed a new identity for Forty Hall & Estate which encompasses the whole grounds and marries heritage and contemporary influences which are clearly depicted in its new branding.
Forty Hall is one of the most distinctive and historic landscapes in London and helps our understanding of the growth of the capital city. It is the former site of a Tudor royal palace, with a surviving 18th-century pleasure garden, majestic trees, a lake and watercourses.
PLB led the design development of the brand identity and guidelines as well the detailed design and implementation of the new Forty Hall permanent exhibition, which will launch in June as part of the extensive renovation work funded by the Heritage Lottery Fund.
Says Sarah Oswald, projects director at PLB, “Our design has taken influences from the Hall’s architecture and from its creator, Lord Mayor of London Sir Nicholas Rainton’s passion for haberdashery. The exhibition element of the reinvention of Forty Hall uses a range of visual and audio interpretation and displays which will connect with audiences of all ages.”
Business Development and Community Access Manager at the London Borough of Enfield, Victoria Sanderson says, “The Hall has undergone a magnificent transformation over the past two years. Central to the project has been making the Hall’s heritage more accessible to wider audiences and the new branding alongside the exhibition area has supported this. We are thrilled that the Hall is now a fully functional historic destination with a timeless identity that will command attention for many years to come.”
The Hall will be reopened to the public with Housewarming events on Saturday 30th June and Sunday 1st July 2012 where they can book onto timed introductory tours to see the changes and view the permanent exhibition.
See Forty Hall’s new identity at www.fortyhallestate.co.uk as well as the results of the reinvention of the Grade 1 listed Jacobean Manor House.
Posted 26th June 2012
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